4 March 2025
Booster Juice named title sponsor of World Junior Mixed Doubles Curling Championship 2025
World Curling is happy to announce that Booster Juice will become the title sponsor of the World Junior Mixed Doubles Curling Championship 2025. The inaugural event will run between 6-11 May 2025 in Edmonton, Canada, creating a new path for young athletes to represent their country at international events.
Founded in 1999, Edmonton based Booster Juice is Canada’s original juice and smoothie bar. Booster Juice has expanded to over 450 locations across Canada, bringing their aim of delivering “an incredibly delicious, convenient and nutritious product, perfectly suited for an active lifestyle” to life.
World Curling Commercial Strategy Lead, James Beatt, said: “World Curling are excited to have Booster Juice on board as the title sponsor of the first World Junior Mixed Doubles Curling Championship.
“This collaboration represents a shared commitment to promote a healthy and active lifestyle and we look forward to working with Booster Juice at what will be an exciting new event for young and upcoming curling stars.”
“As a Canadian company we are extremely proud to support an international tournament of this magnitude in our hometown of Edmonton, Alberta where Booster Juice first began 25 years ago”, said Booster Juice President and CEO, Dale Wishewan.
“Sports play a big role in promoting health and wellness in our communities, which is a cornerstone of our organisation and why we are honoured to be involved with the World Junior Mixed Doubles Curling Championship.”
Olympic gold medalist, Kevin Martin as Chairman of the Local Organising Committee said, “I’m so pleased to announce Booster Juice as the title sponsor of the inaugural World Juniors Mixed Doubles Championship.
“Booster Juice is an Edmonton based, Canada wide company that focuses a lot of support on sport and young athletes.”
This will be the first time junior curlers will have the chance to compete in a mixed doubles event at world championship level. The addition to the curling calendar follows the success of Mixed Doubles at both the 2018 and 2022 Olympic Winter Games, as well as the Youth Olympic Games in 2012, 2016, 2020 and 2024.
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