World Financial Group Continental Cup 2013 awarded to Penticton

The World Curling Federation (WCF) and the Canadian Curling Association (CCA) have announced that Penticton, British Columbia, will host the 2013 World Financial Group Continental Cup, presented by Monsanto.

The unique international curling competition, featuring six teams from North America against six teams representing the rest of the world, will be contested from 10-13 January 2013 at the South Okanagan Events Centre.

“After the success of the 2008 Ford World Women’s Championship in Vernon, British Columbia, the World Curling Federation is delighted to be returning to the beautiful Okanagan region, to Penticton, for the World Financial Group Continental Cup in 2013,” said Kate Caithness, President of the World Curling Federation. “This is always a special event for both fans and athletes, showcasing our sport on an international stage and we look forward to working closely with the local organizing committee to help Penticton deliver a first-class curling event for the world to enjoy.”

The 2013 World Financial Group Continental Cup will celebrate its ninth edition in Penticton. It will also be the third time British Columbia has hosted the Cup, following Chilliwack in 2006, while Langley will stage the 2012 event in January. Since it began in 2002 in Regina, North America holds a 4-3 edge over Team World. There were no ‘Cups’ held during the 2005-06 and 2009-10 seasons.

“In conjunction with our event partners from both the United States Curling Association and the World Curling Federation, it is certainly a great opportunity to host the Continental Cup in the beautiful City of Penticton,” stated Greg Stremlaw, Chief Executive Officer of the Canadian Curling Association.

“Our site visits during the event review process clearly established that both the community and South Okanagan Events Centre are world class and we look forward to sharing the highly entertaining World Financial Group Continental Cup with the fans in the host community and all of southern British Columbia.”

Host Committee Chair, Kim Kirkham, added: “We are delighted and honoured to be hosting such a world renowned event. This is a fantastic opportunity to not only showcase our great city, but also bring a line-up of world class curlers to our community.”

The South Okanagan Events Centre is a flexible, multi-use sports, entertainment and convention centre complex. It is a high profile destination for the sport and entertainment industry, hosting local and national sporting events and world-class concerts.

The 2013 event will also mark the third year of title sponsorship by World Financial Group, which recently extended its involvement through to 2014.

“World Financial Group is very excited to be associated with the Continental Cup,” said Rick Williams, President, World Financial Group of Canada. “This will be our third year of title sponsorship of this unique competition. The participation of teams from around the globe parallels our reach as a global financial distributor - to help individuals and families become financially independent.

“We look forward to working with the Canadian Curling Association, the World Curling Federation and the Penticton Host Committee in order to ensure that the 2013 World Financial Group Continental Cup is a very successful one.”

The Continental Cup showcases many of the world’s best curlers in various disciplines during the four days - regular Team games, Mixed Doubles, Singles, Mixed Skins and Skins games. Each segment awards points for wins (or ties), with the first side to reach 201 points declared the winner. Event tickets are expected to go on sale in September of 2012.

The Canadian Sports Channel, TSN, will provide complete coverage of the event across Canada.

Last year, North America recorded a 298-102 victory over Team World at the World Financial Group Continental Cup in St. Albert, Alberta. North America and Team World have registered victories in alternate years since the competition began.