Kingdomway Sports is a subsidiary under Kingdomway Group which was established in November 2016 focusing on the promotion, operation and development of sports and lifestyle industry. Resources under Kingdomway Sports revolves around four major themes – operation rights for long term sporting events and sport teams, brand sponsorship and sports marketing, media broadcast and distribution rights and sports training for teenagers.
Kingdomway Sports plays an important role in China’s strategy for national sports. Focusing on the 2022 Olympic Winter Games and Chinese Sport Union, they will bring forth strength, professionalism and resources across all surrounding sectors to promote the development of Chinese sports. Kingdomway Sports is also a leading strategic partner of Chinese sports media such as CCTV sports channels, CCTV event channels, Sina, Tencent and many other major media outlets.