PRE & POST 2014 SOCHI OLYMPICS & PARALYMPICS DEVELOPMENT PLANS
Curling is generally acknowledged to be one of the fastest growing international winter sports. The World Curling Federation (WCF) currently has 50 Member Associations (MAs) and continues to see interest from countries looking to develop their own curling programs and join the WCF.
We can attribute some of the recent growth to the increased exposure we have received from both traditional and social media to our national, international and Olympic events, and the corresponding interest from fans and prospective curlers looking for an opportunity to try curling.
History has shown that since 1998, a number of our MAs have success stories based on the results of their Olympic Curling athletes and the programs instituted subsequent to those Olympic results. Some of those success stories following the Olympics include Denmark (Women’s Silver Medal, 1998), Norway (Men’s Gold Medal, 2002), USA (Men’s Bronze Medal, 2006), Canada (Men’s Gold and Women’s Silver Medals, 2010) and Sweden (Women’s Gold Medals 2002, 2006 and 2010).
The many hours of television and Internet coverage during the build-up to the 2014 Winter Olympics will showcase our sport and provide heightened awareness from now, through the 2013 - 2014 curling season, and beyond.
Objective and Goal
The World Curling Federation would like to see that growth continue and is providing this document, available to download below, for the information and use of our MAs as they prepare their own programmes.
As you read through this document, you will find that some of the sections will pertain strictly to the MA. You will also find information that will be beneficial down to the rink, club or league level and we encourage sharing this information with all of your members.