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New Ford Motor Company of Canada Partnership with World Curling Federation

The Ford Motor Company of Canada has renewed its long-term commitment to the sport of curling by extending its title sponsorship of the World Curling Championships staged in Canada through to 2013, with an option for 2014.

The company has also expanded its involvement by becoming the Presenting Sponsor of the Men’s and Women’s World Championship events held outside of Canada during that time.

“Special thanks go to Ford Motor Company of Canada for their continued commitment to support the sport of curling and the World Curling Federation's flagship World Championship events,” said World Curling Federation President, Kate Caithness. “This latest agreement marks a new era of their partnership with the World Curling Federation (WCF) and the Canadian Curling Association (CCA). While continuing as title sponsor of our World Championships held in Canada, Ford now takes up the prestigious position of presenting sponsor of our Men's or Women's World Championship events held outside Canada.”

“Ford Motor Company of Canada is excited to be continuing its partnership with the World Curling Federation and Canadian Curling Association for an 18th year as title sponsor of the Ford World Curling Championships in Canada,” said Graeme Whickman, Vice-President, Marketing, Ford Motor Company of Canada, Limited. “We value our long-standing relationship with the WCF and CCA and are proud to continue supporting the curling community and this world-class event.”

“It is fantastic news that Ford of Canada is continuing its extensive partnership within the sport of curling and as the official automotive company of the Canadian Curling Association,” said Greg Stremlaw, Chief Executive Officer of the CCA. “We are very fortunate to be aligned with such a well-respected corporate partner.”

Ford of Canada began its title sponsorship of the men’s and women’s world curling championships in 1995, when the first Ford World Curling Championships was staged in Brandon, Manitoba.

The Ford World Men’s and Women’s Curling Championships were staged together from 1995 to 2004. Beginning in 2005, the men’s and women’s championships were separated and alternately staged in Canada, with Ford of Canada as title sponsor. The Ford World Men’s has since been held in Victoria (2005), Edmonton (2007), Moncton (2009) and most recently in Regina (2011), while the Ford World Women’s has been staged in Grande Prairie (2006), Vernon (2008) and Swift Current (2010).

The 2012 Ford World Women’s Curling Championship will be held in Lethbridge, Alberta, Canada from 17-25 March while the 2012 World Men’s Curling Championship will take place in Basel, Switzerland, from 31 March to 8 April.

Last summer, the World Curling Federation and the Canadian Curling Association announced a three-year agreement guaranteeing a world championship in Canada each year through to 2014. In addition, the CCA was granted ownership of the Presenting Sponsor position for world championships held outside of Canada during that time.

Ford World Women's Curling Championship 2012
17-25 March 2012
Lethbridge, Alberta, Canada

World Men's Curling Championship 2012
31 March 31 - 8 April 2012
Basel, Switzerland

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