BKT Tires and OK Tire named as title sponsors of World Men’s Curling Championship 2021

© WCF Jeffrey Au

Canada’s BKT Tires in partnership with OK Tire have been named as the official title sponsors of the BKT Tires & OK Tire World Men’s Curling Championship 2021, taking place in the Calgary hub in Alberta, Canada.

The championship, which runs from 2–11 April at the Markin MacPhail Centre at WinSport’s Canada Olympic Park in Calgary, Alberta, will see the first men’s teams qualify for the Beijing 2022 Olympic Winter Games.

World Curling Federation President, Kate Caithness, said: “We are delighted to have BKT Tires and OK Tire as the title sponsors for the World Men’s Curling Championship 2021, taking place in Calgary’s curling hub.

“Our sport has overcome a number of challenges over the last year and we are excited to see the elite men’s teams return to the ice where, together with the World Title, qualification for the Beijing 2022 Olympic Winter Games will also be at stake.”

Katherine Henderson, Chief Executive Officer of Curling Canada, said: “Our partners have been truly supportive of our ambitions of staging our Season of Champions events in Calgary, and we couldn’t be more thankful, and I know curling fans are grateful as well.”

Alan Eskow, Vice-President of BKT Tires Canada Inc, said: “Despite the current global situation, it is great that we can still bring the world together through sports, and especially curling. Good luck to all the countries involved for a safe, healthy and awesome World Championship.”

Jim Caldwell, President and CEO, OK Tire, said: “As a proud Canadian company, the team at OK Tire shares Canadians’ passion for the game of curling, and cherishes the unifying power the sport has in bringing communities together.”

About BKT Tires and OK Tire

While the group foundation dates back to the 1950s, Balkrishna Industries Limited (BKT) started its Off-Highway tire business in 1987. For more than 30 years, BKT has successfully focused on specialist segments such as agricultural, construction and industrial, as well as earth-moving, port and mining, ATV, and gardening applications. As a result, BKT has developed into a global player in the off-highway tire industry, offering an extensive product range of more than 2,700 high-performance specialist tires.

OK Tire is the largest independent tire and auto service retailer network in Canada. Part of the Canadian landscape since 1953, there are more than 300 independently owned and operated OK Tire locations across the country offering a full range of both retail and commercial services. Each franchise is unique within its geographical area, tailoring its offerings to meet customers’ needs, and covering everything in, around, on or behind any vehicle.

Engage with the World Curling Federation on TwitterInstagram, Facebook and Weibo and by searching the hashtag #OurHouse #curling #WMCC2021

Calgary, Canada

14 January 2021
Title Sponsor