Maximising the Value project sets agenda for length and pace of game decisions

The Annual General Assembly at World Curling Congress 2019 in Cancun, Mexico.© WCF / Christopher Hamilton

The World Curling Federation has confirmation from its Member Associations to commence its Maximising the Value project following its Annual General Assembly in Cancun, Mexico.

The project sets out to consider the length and pace of curling games in elite competition over the next two years. The aim is then to recommend potential changes, that would enhance the game, at the World Curling Congress in 2021.

A motion had been put forward by a Member Association, and was considered, to take more immediate action to reduce the number of ends in ten-end championships to eight. This was postponed by the Member Associations, pathing the way for indepth consultation and research to get underway. That motion will be considered again in 2020.

© WCF / Christopher Hamilton

The Maximising the Value project recognises that strong views are held on reducing the number of ends and that these views are evenly split. It recognises that the introduction of mixed doubles at the Olympic Winter Games has heightened the discussion around the pace, as well as the length, of games.

During the Congress, the Federation set out the objectives, stakeholders, considerations and timeframe for the project.

Rules and elections

In other Annual General Assembly proceedings, World Curling Vice-President (Europe), Bent Ramsfjell, and Board Director, Toyo Ogawa, were re-elected. Ramsfjell, from Norway, and Japan’s Ogawa stood unopposed and will now serve until 2023.

A series of rule clarifications were also voted upon. These included the finalised formats for the new World Mixed Doubles Curling Championship and the World Mixed Doubles Qualification Event. Also, the format for the pre-Olympic Qualification Event and a new Olympic Qualification Event for mixed doubles.

World Curling Federation President, Kate Caithness, said: “It has been a very productive World Curling Congress and Annual General Assembly and I am pleased that we can get to work on our Maximising the Value project and new Forward Plan. By doing this we want to ensure that any decisions taken enhance the future health of our game for our athletes and Member Associations.

“In the coming years I am excited to see how the project develops and how our considerations adapt in light of the knowledge we gather.

© WCF / Christopher Hamilton

“As ever, it has been a pleasure to meet with our Member Associations over the past few days and make progress with new competition formats and future development projects, such as the World Curling Academy.”

Next host Russia

Finally, it was confirmed that the ninth annual World Curling Congress will take place in Saint Petersburg, Russia, from 4 to 6 September 2020. On Sunday 6 September the 2020 Annual General Assembly will take place.

To read more about the work of the World Curling Federation in the past season you can download and read the Annual Review 2018-2019, which was published on Friday.

Maximising the Value


  • Understand what is most important to curling’s stakeholders when considering the length and pace of curling games.
  • Identify what factors will maximise the value of curling as a sports property.
  • Determine the likely impacts any decisions will have on the value of curling as a sports property.
  • Analyse, consider and recommend potential enhancements to the game and to ensure decisions are well informed.


  • Member Associations.
  • Athletes, coaches, team leaders and high performance experts.
  • Marketing partners, sponsors, broadcast and media partners.
  • Sports organisation’s including the International Olympic Committee, the World Curling Tour and Grand Slam of Curling.


  • The pace of play and the length of games, competitions and the curling season.
  • Athlete development, well-being and career impact.
  • TV and digital audiences, sponsor interest and revenues, and spectator interest.

Next steps:

  • A working group including World Curling Federation Board Members, Member Association representatives and staff and elite athletes identified by the Athlete Commission will be set up.
  • An interim report on the project will be developed, which sets out the scope of the project.
  • Consultation up to the 2021 World Curling Congress where final recommendations will be made.

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6 September 2019
Annual General Assembly
Maximising the Value
Member Association